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Public accounts

Public Google Alerts account for political action: Sierra Club

by Adam Green on May 20, 2009

in AlertRank, Google Alerts, Political action, Public accounts

Political activists need to collect news items for use in fundraising. They need to find academics who can act as advocates, especially if they are involved in a field where scientific evidence can be persuasive. They also need to know where public events are being held, so they can direct their supporters to attend. This public Google Alerts account gives you an idea of how this can be done for the Sierra Club. This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage the communications activities of a political advocacy group. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial.

Group’s name
“sierra club”

Group’s website
site:sierraclub.org
Find out when Google has indexed a new page on the site.

link:sierraclub.org -site:sierraclub.org
View all inbound links

Areas of interest
“clean energy” OR “beyond coal” OR “curbing carbon” OR “green transpotation” OR “resilient habitats” OR “safeguarding communities”
“global warming” OR “climate change”
allinurl:”global warming” OR allinurl:”climate change”

Public events
(”global warming” OR “climate change”) (conference OR event OR meeting OR convention OR expo)

Government action
(”global warming” OR “climate change”) site:gov
(”global warming” OR “climate change”) site:house.gov
(”global warming” OR “climate change”) site:senate.gov

Citations by educational institutions
(”global warming” OR “climate change”) site:edu

Local news alerts for fundraising activities
(”global warming” OR “climate change”) location:california
(”global warming” OR “climate change”) location:massachusetts
(”global warming” OR “climate change”) location:new_york

National news alerts
(”global warming” OR “climate change”) source:nytimes

Twitter users for grassroots support
(intext:”bio * global warming” OR intext:”bio * climate change”) site:twitter.com

Here is the account now in AlertRank.

demo_political-action

You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.

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How to sell online marketing with public Google Alerts accounts

by Adam Green on May 14, 2009

in AlertRank, Google Alerts, Marketing, Public accounts, Reputation management

We’ve started a new project to take advantage of public AlertRank accounts. We will be creating a series of public accounts to collect Google Alerts for specific industries. The biggest problem with trying to explain the need for reputation management and lead generation through Google Alerts is actually showing people what you can find. This is a classic case of show instead of tell.

When I first started selling microcomputers in 1979, it was impossible to describe to people how useful they were. Then VisiCalc came along, and all I had to do to sell an Apple II was give a 5 minute demo. In early 1995 I started telling anyone who would listen that the World Wide Web would change everything. I soon learned that the best way do this was to ask what they were interested in, and then show them some websites for that topic. Within minutes of seeing all that free content they wanted to know how they could sign up for an Internet account.

Now I need to explain why Google Alerts are an essential online marketing tool for any business. If I can show a lawyer, or a real estate agent how much great, actionable information is flowing past them without their even knowing it, the job of helping them manage their alerts will get a lot easier.

The first step is creating a couple of dozen public accounts for different types of businesses. I created three of them yesterday, and they are now starting to gather alerts. They are a bed and breakfast, a law firm, and a real estate firm.

I’ll explain the reasoning behind the alerts in each account in later blog posts. If you do online marketing or reputation management, I think you’ll find these accounts to be great sales tools for gaining new clients.

Are there any types of businesses you’d like to see illustrated with a public account? Would you like to be a part of this project, and help us create more useful accounts? Please contact me if you’d like to help: adam at alertrank dot com.

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