Alpert got a good bounce when he announced, but his rate of mentions have declined since, and the last week has been pretty much flatlined. I plan on exploring Alpert’s current online visibility, and putting together a plan for generating a little more buzz. This will take more work than I can cover in one blog post, so I’m going to make this my focus for the rest of this week.

Let’s start by taking a closer look at the overall picture. The analytics page displays a summary of the total and daily average rate of mentions for all the current Google Alerts in this account. By clicking the total mention column, we can order them from highest to lowest to see how Dodd mentions compare to those for Alpert.

It looks like Dodd is getting about 5 times more mentions each than Alpert, So there is a lot of work to be done. In the next post we’ll analyze the sources of these alerts and see if there are some good sites for the Alpert people to run a commenting campaign.