AlertRank is a Google Alerts add-on, so it isn’t meant to replace Google Alerts completely, but it does perform some of Google’s functions a lot better. One clear case in the RSS feed. Google Alerts delivers a separate feed for each alert, which can be a real pain to follow in a reader, if you have a lot of alert search terms. The feed content is basically the same as the Google Alerts email.
AlertRank combines all your alerts into a single RSS feed, making it much more convenient to share with others and to read in a feed reader. There is also additional information in the feed content to make it easier to tell which alerts you need to respond to right away.
If you click the link in the feed to ” View additional details,” a page on the AlertRank.com site appears with even more background data on this alert and its source.
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