From the category archives:

Twitter

Is Public Reputation Aggregation a valuable social media strategy?

May 6, 2009

I’m getting increasingly interested in the idea of public reputation sharing. When we first started building different ways of publishing Google Alerts with AlertRank, I assumed that the most common use would be to identify positive mentions and then republish them as a form of Reputation Optimization. That still seems like a good SEO strategy, [...]

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Do you know what your corporate officers are saying online?

May 4, 2009

Brian Solis has a very thoughtful post on Techcrunch about the SEC views on corporate officers using social media. It sounds like the Investor Relations people at public companies need to use Google Alerts and Twitter search to track the names and usernames of all company officers. Once again the online world is moving way [...]

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Publicize your Marketing Firm with a Twitter Press Release

May 2, 2009

Twitter is all the rage with the Mainstream Media and leading blogs. They are eager for any details about Twitter adoption they can build a story around. You can take advantage of this phenomenon for your own company by creating a press release showing how the industry your firm serves is adopting Twitter as a [...]

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A Thousand Points of Light on Twitter

May 1, 2009

Mashable has a great post about using Twitter to help good causes. They list 5 charities you can follow, and hopefully help in some way, but there are many more Twitter accounts that represent people trying to change things for the better. Maybe everyone can take a break from trying to get rich with Twitter, [...]

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Difference between Google Alerts and Twitter Search: No lame jokes about bacon

April 27, 2009

The last few months have seen repeated claims by A-list pundits who declared Google search dead in the face of Twitter’s rapid response to news events. They are absolutely right when it comes to a short-lived, rapidly changing event, like an earthquake, where all you need to know is who, what, when, and where. The [...]

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