From the category archives:

Sentiment

We’ve added sentiment tracking to AlertRank, with cute icons

by Adam Green on April 8, 2009

in Announcements, Google Alerts, Sentiment

We’re going to be integrating sentiment tracking for Google Alerts throughout AlertRank. The first step is the Alerts listing, and we’ll be rolling out other uses of this data over the next few days.

sentiment

You can set the sentiment value to positive or negative for each alert by clicking in the sentiment column. You can sort on this column, and also select alerts for positive, negative, neutral or all values of sentiment.

Tagged as: Google Alerts, Sentiment

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Sentiment tracking with Google Alerts

by Adam Green on March 14, 2009

in AlertRank, Google Alerts, Sentiment, analytics

When I was studying common wish list items for Google Alerts, the idea of sentiment analysis came up a few times. It’s easy to accomplish this by combining positive or negative words with your company name in an alert. The way I would do it would be to have a positive alert:
(hate OR frustrated OR annoyed OR terrible) “american airlines”

And a negative alert:
(love OR great OR best) “american airlines”

To get comparative stats you could use these alerts with AlertRank, and let its analytics system generate trend charts for the two sentiments.