From the category archives:

Marketing

How to sell online marketing with public Google Alerts accounts

May 14, 2009

We’ve started a new project to take advantage of public AlertRank accounts. We will be creating a series of public accounts to collect Google Alerts for specific industries. The biggest problem with trying to explain the need for reputation management and lead generation through Google Alerts is actually showing people what you can find. This [...]

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FYI alerts are an easy way to maintain a relationship with past clients

May 8, 2009

I use a lot of consultants in my work, and I’m always surprised by how they seem to just disappear once their task is complete. I get the impression that they are eager to dump their deliverable and move on to the next client as quickly as possible. What really impresses me is when a [...]

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Identify your online competition with Google Alerts

May 7, 2009

One of the mantras of reputation management is “monitor your competition,” but since the Web is global and changing all the time, knowing who your online competition is can be a challenge. Along with Google Alerts for the sites you already know about, you should have some alerts that will help you add to that [...]

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Show clients why they must manage their online reputation

May 5, 2009

We just updated AlertRank to allow public accounts. This makes it a snap to share all your Google Alerts in a complete management interface with custom reporting. All you have to do is open the Alert Management tab, select the Public Account page, and click the check box to make your account public.

We even give [...]

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