While I was collecting data for the Google Alerts user professions I also kept track of their complaints and wish list items.
Top Google Alerts Complaints
Alerts for old pages. The decision process for selecting an item for Google Alerts is a complete mystery, and delivering pages that have been around for a while, or even years, is one of the most mysterious.
Information overload. Google Alerts create their own overload problem, even though they are meant to reduce information clutter. This complaint is related to the wish for better filtering features.
Google Alerts marked as spam in Gmail. This is one of the oddest things we have found in creating AlertRank. We did lots of testing of various email paths, and the only conclusion is that different development teams at Google are at war with each other. If they were collaborating, it would be trivial for the Google Alerts people to provide a unique signal in their mail that the Gmail people could detect.
Top Google Alerts Wishes
Auto-tweeting Google Alerts. There is a lot of chatter about various solutions to deliver Google Alerts directly to a Twitter account, but people are also concerned about the quality of the alerts that just get dumped into your account.
Better filtering. This is related to both information overload in general, and the desire to reduce unwanted results. Another way people ask for this is the desire for better ways to filter out other people’s names, since they are using alerts as an ego search. It’s interesting that a lot of Google Alerts users don’t realize that you can put a first and last name together in quotes to help with that.
Sentiment analysis. I guess what this is supposed to mean is telling whether a mention is positive or negative. I’m a database guy, which means I’m naturally skeptical of AI solutions. I think the best way to measure sentiment is to set up alerts for your product or company name combined with words like hate or love. I’ll try to get out a post with some details on this later today.
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