Google Alerts is like looking into the mind of Google. It is Google’s way of telling you which items it has just recognized as worthy of reporting back to you for a specific search term. When you receive an alert, you know that Google is paying extra attention to that page. These are the pages that PR people should focus on for commenting, and where SEOs should try to create a backlink.
AlertRank gives you tools to look beneath individual alerts and reveal the sites that Google finds most appealing. This is done with AlertRanks’ source listing page. It summarizes all the sources for alerts on any topic. Here is an example source listing for the following search term:
(”social media” OR “social network” OR “twitter”) site:edu
I can use this to see which sites with a .edu domain Google thinks are most authoritative for social media terms. These make great targets for comments and backlinks, since Google considers .edu domains much less spammy.
To narrow things down even more, I can have AlertRank limit the sources to those with the highest AlertRank quality score, and then sort the results by their commenting options. This gives me a list of high ranking .edu sites that allow comments. It’s like aiming an X-ray scanner directly into Google’s brain.
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