From the category archives:

AlertRank

Best practices for automatic posting of Google Alerts to Twitter

July 6, 2009

Auto-tweeting of Google Alerts has become one of the most popular features in AlertRank, and now that AlertRank accounts are free these auto-tweets are popping up everywhere. We’ve added lots of controls that let you fine tune your auto-tweeting, and I wanted to point these out.
Let’s take the public Google Alerts account I created [...]

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AlertRank is now a free site

June 29, 2009

I’ve been quiet on this blog for a while, because we’ve been making a lot of changes to the company and sites. The first big change is turning AlertRank into a free site. The site still supports up to 1,000 search terms per account, and you are free to create any number of accounts. Alerts [...]

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Reviving a political campaign with AlertRank

June 10, 2009

I started a public Google Alerts account for Merrick Alpert the day he announced that he was running against Connecticut’s Senator Chris Dodd in the Democratic primary. Since then it doesn’t look like he is generating a lot of attention. This is a comparison of overall mentions of Dodd vs. Alpert on the AlertRank analytics [...]

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The value of automatic tweeting from Google Alerts

June 5, 2009

It’s been 2 months since I started testing the idea of automatically sending selected Google Alerts to a Twitter account, and the results are pretty remarkable. The Twitter account for @marketing_alert has attracted over 1,500 followers.

When I created the account, I deliberately made it as clear as possible that this was an automatic process, and [...]

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Creating an automatic Twitter buzz account for a restaurant

June 5, 2009

One way of creating buzz within a Twitter account is to add an air of “newsiness”. Instead of just tweeting about your own business, you can tweet about news in your community as a way of showing involvement and attracting followers who are interested in that community. I created a Twitter account yesterday based [...]

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