This is the second installment in a series of blog posts on generating sales leads with Google Alerts. If you missed the first post in this series, you can find it here.
The catch-22 of Google Alerts is that the more results they deliver, the more they get in the way. This sample account is already getting 15 alerts a day, and that is with just 3 search terms. When you start following dozens of search terms, you could be receiving hundreds of alert emails a day. That is not a manageable number. AlertRank gives you lots of ways of controlling this flood of emails, and even allows you to turn off the emails entirely while still receiving alerts.
The email settings in AlertRank are found in the Alerts Management tab. Within this section of the product there is a separate page of settings for each of AlertRank’s delivery methods. Here is the email delivery page.
1. The first option lets you turn off email delivery completely. If you choose the Do Not Send option, you can still read all the alerts within the AlertRank website.
2. You can restrict the alerts you receive by email to those with a minimum AlertRank quality score. The higher the score, the more influential the alert’s source. So if you only want to see the hottest leads, set the minimum to a value of 6 or 7.
3. By default alerts for all the search terms are sent by email, but this control gives you the choice of receiving alerts for only specific keywords.
4. The final group of settings is based on properties of the pages found in the alert. These options are marketing and SEO related, and are useful if you want to leave comments on pages found in alerts to increase traffic to your site.
Regardless of how you limit your email delivery, all the alerts sent by Google will always be retained in your account on the AlertRank website. The next installment shows you how to slice and dice alerts within the AlertRank site.
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thanks for this post. These features are really useful. Going to sign-up!