It’s easy to get so involved with responding to your Google Alerts that you forget to review your search terms. I found myself in this situation the other day. I had a lot of search terms that I was just ignoring, because they weren’t targeted enough. Over time I was getting fewer and fewer actionable alerts. So I went back to the Google Alerts management page, and revised many of them, and deleted the ones that just weren’t useful. Today I found myself with a much higher number of alerts that I could comment on or use as sales leads than I’ve had for a while. I guess even Mr. Google Alerts can get into a rut. When did you last took a hard look at your alert search terms?
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