Political activists need to collect news items for use in fundraising. They need to find academics who can act as advocates, especially if they are involved in a field where scientific evidence can be persuasive. They also need to know where public events are being held, so they can direct their supporters to attend. This public Google Alerts account gives you an idea of how this can be done for the Sierra Club. This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage the communications activities of a political advocacy group. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial.
Group’s name
“sierra club”
Group’s website
site:sierraclub.org
Find out when Google has indexed a new page on the site.
link:sierraclub.org -site:sierraclub.org
View all inbound links
Areas of interest
“clean energy” OR “beyond coal” OR “curbing carbon” OR “green transpotation” OR “resilient habitats” OR “safeguarding communities”
“global warming” OR “climate change”
allinurl:”global warming” OR allinurl:”climate change”
Public events
(”global warming” OR “climate change”) (conference OR event OR meeting OR convention OR expo)
Government action
(”global warming” OR “climate change”) site:gov
(”global warming” OR “climate change”) site:house.gov
(”global warming” OR “climate change”) site:senate.gov
Citations by educational institutions
(”global warming” OR “climate change”) site:edu
Local news alerts for fundraising activities
(”global warming” OR “climate change”) location:california
(”global warming” OR “climate change”) location:massachusetts
(”global warming” OR “climate change”) location:new_york
National news alerts
(”global warming” OR “climate change”) source:nytimes
Twitter users for grassroots support
(intext:”bio * global warming” OR intext:”bio * climate change”) site:twitter.com
Here is the account now in AlertRank.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
Related Posts
- Google News Alerts are the Paul Revere of the 21st Century
- How to sell online marketing with public Google Alerts accounts
- Public Google Alerts account for a law firm: Ropes & Gray
- Public Google Alerts account for a real estate firm: First Boston Realty
- Public Google Alerts account for a brand manager: Viagra
{ 0 comments… add one now }