A large manufacturer with multiple products has a wide ranging Internet presence that needs to be monitored. Beyond tracking basic consumer attitudes, there are issues of repairs, parts, warranties, recalls, dealers and potential knockoff competitors around the world. This public Google Alerts account gives you an idea of how this can be done for Maytag.
This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage the reputation of or are responsible for marketing for manufacturers. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial.
Manufacturer’s name and stock symbol
maytag
stock:myg
manufacturer’s website
site:maytag.com
Find out when Google has indexed a new page on the site.
link:maytag.com -site:maytag.com
View all inbound links
Product reviews
maytag review
Reputation issues
maytag (safety OR repair OR warranty OR recall)
Competitor
whirlpool
link:whirlpool -site:whirlpool.com
whilrpool (announce OR sale OR discount OR price OR coupon)
whirlpool (safety OR repair OR warranty OR recall)
maytag whirlpool
Industry news
“household appliance”
Consumer attitudes
“better * than maytag”
“instead of maytag”
maytag site:consumerist.com
Resellers or knockoff competitors
maytag (announce OR sale OR discount OR price OR coupon)
inurl:maytag -site:maytag.com
site:maytag.*
site:maytag.*.*
Here is the account now in AlertRank.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
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{ 1 comment… read it below or add one }
A great example of Google alert syntax. It takes a little creative thinking to come up with beneficial search terms. Once you have a good set of alerts you really begin to understand the power of alerts. I like the link:whirlpool example. Get instant feedback on who is linking to you.