Book publicists have to manage the reputation of their authors and books. They need to organize events for their authors, and coordinate press briefings. This public Google Alerts account gives you an idea of how this can be done for food writer Michael Pollan, whose most recent book is “In Defense of Food.”
This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage the publicity surrounding a book and its author. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial.
Author’s name and book title
“michael pollan”
“in defense of food”
Author’s website
site:michaelpollan.com
Find out when Google has indexed a new page on the site.
link:michaelpollan.com -site:michaelpollan.com
View all inbound links
Public events
“michael pollan” (event OR reading OR signing OR lecture OR speech)
Reviews and news
(”michael pollan” OR “in defense of food”) site:amazon.com
(”michael pollan” OR “in defense of food”) site:bookcrossing.com
(”michael pollan” OR “in defense of food”) site:goodreads.com
(”michael pollan” OR “in defense of food”) site:librarything.com
(”michael pollan” OR “in defense of food”) site:nytimes.com
(”michael pollan” OR “in defense of food”) site:redroom.com
(”michael pollan” OR “in defense of food”) site:wikipedia.org
Citations by educational institutions
(”michael pollan” OR “in defense of food”) site:edu
Here is the account now in AlertRank.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
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