Bed and Breakfasts have an interesting marketing challenge, they are a local business, but their customers are almost all from someplace else. They don’t even have the name brand advantages of a hotel chain. These conditions make the Internet a vital part of their marketing efforts. They need to monitor their reputation online, and make sure their website is getting good coverage. They should also take advantage of local news about special events, like fairs and seasonal attractions that they can share with their mailing list of past guests.
This public Google Alerts account gives you an idea of how this can be done for the Willard Street Inn in Burlington, Vermont. This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage a bed and breakfast or are responsible for marketing for innkeepers. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial. These search terms would be used to monitor the inn’s reputation, and produce early warning about changing consumer attitudes.
Inn’s name and location
“willard street inn”
“349 south willard street” burlington
burlington vermont
Inn’s website
site:willardstreetinn.com
Find out when Google has indexed a new page on the site.
link:willardstreetinn.com -site:willardstreetinn.com
View all inbound links
Inn’s reviews
“willard street inn” site:frommers.com
“willard street inn” site:nytimes.com
“willard street inn” site:tripadvisor.com
“willard street inn” site:yelp.com
Local attractions
“church street market”
“flynn center”
“lake champlain”
(camping OR recreation OR restaurant OR sports OR hiking OR fishing OR skiing) burlington vermont
“willard street inn” OR “lake champlain” OR “burlington vermont” OR “church street market” site:flickr.com
“willard street inn” OR “lake champlain” OR “burlington vermont” OR “church street market” site:youtube.com
Competitors
“howard street guest house” burlington
link:howardstreetguesthouse.com -site:howardstreetguesthouse.com
“lang house” burlington
link:langhouse.com -site:langhouse.com
Here is the account now in AlertRank.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
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kirahe rutos frederiko