Restaurants need to stay on top of what’s being said about them and their competition online. This public Google Alerts account gives you an idea of how this can be done for my favorite restaurant, Border Cafe in Harvard Square . This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating if you manage a restaurant or are responsible for restaurant marketing for clients. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial. These search terms would be used to monitor the restaurant’s reputation, and produce early warning about changing consumer attitudes.
Restaurant’s name and location
“border cafe”
“32 church street” cambridge
“harvard square”
Restaurant’s website
site:bordercafe.com
Find out when Google has indexed a new page on the site.
link:bordercafe.com -site:bordercafe.com
View all inbound links
Restaurant’s reviews
“border cafe” site:twitter.com
“border cafe” site:yelp.com
“border cafe” site:zagat.com
Consumer attitudes
“better * than border cafe”
“hate border cafe”
“instead of border cafe”
“love border cafe”
Competitor
“tory row”
site:toryrow.us
link:toryrow.us -site:toryrow.us
related:bordercafe.com
Local news
“harvard square” (event OR restaurant OR traffic OR parking)
“harvard square” site:yelp.com
(traffic OR parking OR restaurant) site:cambridgema.gov
restaurant source:boston_globe
restaurant source:boston_herald
Here is the account now in AlertRank. It’s been running for about 3 days, and there are already more than 70 alerts.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
So much buzz – so little time? AlertRank zeroes-in on the most important Google Alerts to put you back in control. Give it a try FREE for 10 days, and get a FREE e-book, too!
Related Posts
- Creating an automatic Twitter buzz account for a restaurant
- Public Google Alerts account for a real estate firm: First Boston Realty
- Public Google Alerts account for a brand manager: Viagra
- Even Dilbert benefits from Google Alerts
- Public Google Alerts account for an independent book store: Harvard Book Store
{ 1 trackback }
{ 0 comments… add one now }