This public Google Alerts account is based on First Boston Realty, a real estate company specializing in luxury apartments and condos in Boston. This account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating for a real estate firm. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial. These search terms would be used to monitor the firm’s reputation, and produce leads for client support and marketing.
Firm’s name
“first boston realty”
Firm’s website
site:firstbostonrealty.com
Find out when Google has indexed a new page on the site.
link:firstbostonrealty.com -site:firstbostonrealty.com
View all inbound links
Competitor
“warren residential group”
site:warrenre.com
link:warrenre.com -site:warrenre.com
Specialty areas
boston (”luxury apartment” OR “luxury condo”)
Properties
boston (”one charles” OR “battery wharf” OR “rowes wharf”)
Area news for clients
“boston school”
boston (crime OR rape OR murder OR shooting)
Government agencies
“real estate” OR “condo” OR “apartment” site:cityofboston.gov
site:bostonpublicschools.org
Industry background and leads
“boston real estate” ( attorney OR lawyer OR “law firm”)
“boston real estate” (development OR construction OR “breaking ground”)
(”boston condo” OR “boston real estate”) zoning
boston apartment rentals
boston condo
boston condo sales
boston mortgage
boston property management
boston real estate
boston real estate tax
Here is the account now in AlertRank. It’s been running for about 24 hours, so there still aren’t that many results, but they’ll start filling in quickly.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
Related Posts
{ 3 comments… read them below or add one }
We wish First Boston Realty the best of luck.
Good luck. I like your web site.
Jeff
Hi Adam,
This looks like a great tool, it’s exciting and I think useful! However you might want to change your example and not mention first boston realty as you might not want to be associated with them. They’ve been either knowingly or unknowingly doing things that can get them banned from Google. For example, in Google local search they’ve registered with key words for their business name, like “boston luxury apartments”, which is in clear violation of the Google Business Listing Quality Guidelines. (http://maps.google.com/support/bin/answer.py?hl=en&answer=107528
As you can see:
Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name, as should the address, phone number and website.
Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name. )
By doing key-word stuffing, they are getting into the area of blackhat SEO and ultimately they could be penalized. By mentioning them on your site people may think you play a hand in this and not trust your tools or methods.