This public Google Alerts account is based on Ropes & Gray. Their Wikipedia page can give you more background. This public account is not meant to be exhaustive, but it does demonstrate the type of alerts you should be creating for a law firm. If you aren’t familiar with the search syntax used in these alerts, you can review our Google Alerts Tutorial. These search terms are being used to monitor the firm’s reputation, and produce leads for client support and marketing.
Firm’s name
“ropes & gray”
Firm’s website
site:ropesgray.com
Find out when Google has indexed a new page on the site.
link:ropesgray.com -site:ropesgray.com
View all inbound links
Firm’s principals
“bradford malt”
“john montgomery”
Clients
aeortel
“bain capital”
Competitors
“covington & burling”
link:cov.com -site:cov.com
“goodwin procter”
link:goodwinprocter.com -site:goodwinprocter.com
Practice areas
antitrust
bankruptcy
Government agencies
(antitrust OR bankruptcy) site:irs.gov
(antitrust OR bankruptcy) site:usdoj.gov
Here is the account now in AlertRank. It’s been running for about 24 hours, so there still aren’t that many results, but they’ll start filling in quickly.
You can see that this can be expanded to hundreds of different searches, but Google lets you create 1,000 search terms in a single account, and AlertRank makes it easy to manage them.
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