I use a lot of consultants in my work, and I’m always surprised by how they seem to just disappear once their task is complete. I get the impression that they are eager to dump their deliverable and move on to the next client as quickly as possible. What really impresses me is when a consultant sends me an FYI email about something they found online that I might find useful. It’s a low-key way of saying that they are looking out for me. That type of loyalty makes me more likely to use them in the future.
It’s so easy to set this up with Google Alerts, that every consultant and freelancer should do it for each client. Just create a Google Alert for the client’s name, company name, and a few industry keywords. Here’s an example for a well-known CEO: “steve jobs” OR “apple computer” OR iphone.
When an interesting alert comes along, you can copy out the link and paste it into a new email that you send as an FYI. You don’t have to read each alert email, just try to check them every month or so for something good on each client. I wouldn’t forward the Google Alert email itself. Revealing that you have a Google Alert on them is a little too aggressive, and defeats the idea that you came upon this naturally and immediately thought of them.
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