Show clients why they must manage their online reputation

by Adam Green on May 5, 2009

in AlertRank, Announcements, Google Alerts, Marketing, Reputation management, SEO, What's New, public relations

We just updated AlertRank to allow public accounts. This makes it a snap to share all your Google Alerts in a complete management interface with custom reporting. All you have to do is open the Alert Management tab, select the Public Account page, and click the check box to make your account public.

Public Google Alerts with AlertRank

We even give you a set of cool badges you can add to your site to show people how to find your alerts. I’ve added my own to this blog’s sidebar.

A public account lets anyone view all your alerts, sources, and analytics pages, but they can’t change any data or delete any alerts. The public account URL is http://www.alertrank.com/public/[username]. Mine is at:
http://www.alertrank.com/public/adam

Adam Green's public AlertRank account

Public accounts also let your visitors create custom PDF reports from your alerts. I created this PDF report by selecting all the results for the search term Google Alerts over the last 2 days. I also ordered them by the AlertRank quality score to show the most influential results first.

We think that public accounts are a great tool for online PR, SEO and marketing companies to sell their services. You can show a potential client exactly what is being said about them and their competitors on the Web. This really explains the need for an active reputation management program for every organization. It’s the classic case of show rather than tell.

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