Comcast is famous for getting bad mentions online and for working aggressively on Twitter to manage their reputation. As a test of AlertRank’s new public accounts, I decided to set up an account to track all the Google Alerts results for Comcast. This is a fairly active search term. I got 75 results in just 2 days. I also found some items that Comcast had better address. The public account is available, so you can see for yourself.
Two of the more interesting recent negative mentions came from The Consumerist and Chris Pirillo. The Consumerist website named Comcast one of the 4 worst companies in America, and Chris has a video of him taking a call from a very inept Comcast telemarketer.
I saved all the negative mentions I found in a PDF report.
If you do reputation management for a living and want to do a demo for clients, or teach it as part of social media training, this account makes a great real world case study.
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