Twitter is all the rage with the Mainstream Media and leading blogs. They are eager for any details about Twitter adoption they can build a story around. You can take advantage of this phenomenon for your own company by creating a press release showing how the industry your firm serves is adopting Twitter as a marketing vehicle. This establishes you as a leading edge marketing company and a social media expert.
All you have to do is mine data from Twitter user profiles that you can craft into an easily repeated factoid. The secret to gathering data from Twitter profiles is this simple formula:
intext:”bio * [keyword]” site:twitter.com
Let’s say you work with hospitals to create social media campaigns. You can first determine the number of hospitals on Twitter with the Google search:
intext:”bio * hospital” site:twitter.com
This search currently returns 1,100 results, which can be the foundation of your release. Each of these search results will lead you to a Twitter account where you can gather additional data. You only need a reasonable sample to determine some useful statistic that can be turned into your factoid hook. This allows you to craft whatever message you need to present your case as a marketing firm that can help hospitals improve their social media presence.
If you find that the average follower count for hospitals is low, you can use the press release to announce your white paper on gaining more Twitter followers for hospitals. If you find a few hospitals with a high follower count, you can study their tweets and publish a white paper on the most effective uses of Twitter by hospitals.
Once you establish yourself as a Twitter expert for hospitals, you can create a Google Alert for this same search that will notify you whenever a new Twitter account is created with hospital in the bio. This will provide you with a steady source of leads for your marketing services.
Related Posts
{ 0 comments… add one now }