Why do you think Adwords tied to Google search is so successful? Because it reaches people who are actively looking for your product or service. Google Alerts is better than Adwords for generating leads for two reasons: it’s free and it finds users who care so much about your keywords that they created a permanent search for it. Google Alerts users aren’t tire kickers, they are serious about examining every possible source for their keywords. All you have to do is get your site listed in Google Alerts for your keywords, and then sit back and let Google deliver your ads search results to the best leads possible. No fees for clicks, no bidding wars, and no getting cut off by Google if your CTR is too low.
The secret is getting your site listed in Google Alerts for the right keywords. This is a matter of applying proper search engine optimization techniques, and staying focused. The other day I showed how this site is listed in Google Alerts within hours of publishing a new post. Here is the evidence. I posted at 9:05.
At 11:43 Google delivered that post to me and everyone else looking for information on Google Alerts.
In future blog posts I’ll be spelling out my program for getting your site into Google Alerts and generating the most qualified leads. Subscribe to the free feed for this blog, so you won’t miss a single detail.
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