Websites use common patterns for posting information, and once you learn how to match those patterns with Google Alerts, the leads start pouring in. Here’s one pattern I find really effective:
keyword site:domain.com inurl:location
As an example, lets say I’m looking for sushi restaurants to sell supplies to in the Boston area:
sushi site:craigslist.org inurl:boston
I can narrow down the pattern by looking for words that signify new business growth:
(new OR renovated OR “opening soon”) sushi site:craigslist.org inurl:boston
Once I have a pattern that works, I can repeat it for other sites:
(new OR renovated OR “opening soon”) sushi site:zagat.com inurl:boston
(new OR renovated OR “opening soon”) sushi site:yelp.com inurl:boston
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