Powerful search patterns for local sales leads

by Adam Green on April 7, 2009

in Google Alerts, Lead generation, Marketing, sales leads

Websites use common patterns for posting information, and once you learn how to match those patterns with Google Alerts, the leads start pouring in. Here’s one pattern I find really effective:
keyword site:domain.com inurl:location

As an example, lets say I’m looking for sushi restaurants to sell supplies to in the Boston area:
sushi site:craigslist.org inurl:boston

I can narrow down the pattern by looking for words that signify new business growth:
(new OR renovated OR “opening soon”) sushi site:craigslist.org inurl:boston

Once I have a pattern that works, I can repeat it for other sites:
(new OR renovated OR “opening soon”) sushi site:zagat.com inurl:boston

(new OR renovated OR “opening soon”) sushi site:yelp.com inurl:boston

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