Earlier this week I noticed a lot of tweets about Google Alerts from the recent Legal Marketing Association convention, so I thought I’d put together some tips for legal marketing with Google Alerts.
1. Track your press releases to see where they spread. This can be done by creating an alert for each release with a multi-word phrase in quotes. Sites that pick up your release can be good candidates for future marketing contacts.
2. Find industry conferences, expos, conventions, and events that would be good networking opportunities. Combine these words with the word legal in a page’s title:
intitle:legal (convention OR conference OR expo OR event)
3. After the event, create alerts for the names of prospects you have met. These can generate news that you can use to make a follow up contact.
4. Monitor news about your clients’ products. Create an news alert for each product name. If the product generates too many alerts, you can stay on top of problem areas by adding words like recall, damage, compliant.
iphone (damage OR recall OR complaint)
5. Create alerts to follow government regulations for an industry sector you specialize in:
software licensing site:gov
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