Google Alerts can deliver sales leads from all over the world, but if you know how to create the right search, you can focus in on your local area. Here are some powerful local search tips for finding new customers:
1. If you sell to other businesses, look for the words new, the type of business you sell to, and your city name:
new restaurant boston
2. You can often get better results by making sure the words new and the type of business are next to each other in the items Google finds. This can be done by putting quotes around both words:
“new restaurant” boston
3. Another great way to find new businesses that may need your products is to look for the phrase “opening soon”:
“opening soon” restaurant boston
4. Renovations always generate lots of purchases, so be sure to have an alert that tracks this as well:
renovation restaurant boston
5. Any business that is expanding in this economy, must be doing something right. Try finding these as a source of new customers:
expanding restaurant boston
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