Google Alerts are not just a way to find locations for backlinks. SEO pros also use them to find existing links and promote them back to Google. Here are some ways to take advantage of positive alerts you receive:
1. Collect positive Google Alerts for your product, and then tweet them as a way of building up their rank. Over time the positive mentions move higher in rank and push aside any negative mentions.
2. Email Google Blog Alerts to your friends and have them click the link to build traffic to these posts. The bloggers will be encouraged to write more about the same topic.
3. Digging and bookmarking links to positive mentions on Delicious are a staple of link building.
4. If the alert comes from a site that has Trackbacks, you can post the link and excerpt you received from Google on your blog. This will create a backlink to your blog, which reinforces the original link Google already picked up.
We just made all of these tricks easier to manage with today’s enhancement to AlertRank. Each alert page on the site now includes the ShareThis widget. It makes it really easy to email, Digg, bookmark, tweet, or blog any positive alerts you receive. We even tell you if the original site allows trackbacks, so you don’t have to check the page by hand.
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I had not considered tweeting them to build up their rank! It’s amazing how much sense something can make in SEO. Makes me wonder why I didn’t think of it.
How much does it cost to perform these procedures….