Reputation monitoring with Google Alerts: Tracking the other yous

by Adam Green on March 21, 2009

in Google Alerts, Reputation management

I recently wrote a post about restricting Google Alerts to just the real you. While that seems like an obvious goal, you should also consider creating Google Alerts that track others who might be confused with you.

For example, the Adam Green you are most likely to find on the Internet is a musician. There is also an immigration lawyer in LA who shows up a lot. I’ve even gotten phone calls from people looking for him.

I can craft a detailed Google Alerts query that finds mentions of the real Adam Green. Well, at least the Adam Green I am (?). But what about the other Adam Greens? Should I really ignore them? What if one of the others gets arrested, or works for a failed insurance company? It makes sense to at least use a separate alert that just searches for “adam green” without any restrictions. I don’t have to monitor this as closely, but I should check it from time to time, just so I know what others will find when they Google my name.

This may not be worth the effort if you have a common name, but if there are a couple of people who share your name and show up in Google Searches, you should have an alert with just your name to keep track of them.


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