When I was studying common wish list items for Google Alerts, the idea of sentiment analysis came up a few times. It’s easy to accomplish this by combining positive or negative words with your company name in an alert. The way I would do it would be to have a positive alert:
(hate OR frustrated OR annoyed OR terrible) “american airlines”
And a negative alert:
(love OR great OR best) “american airlines”
To get comparative stats you could use these alerts with AlertRank, and let its analytics system generate trend charts for the two sentiments.
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