Google Alerts for Marketing
- Combine the most common terms for your industry
- Add words that indicate economic activity
- Create alerts for specific types of domains
- Web alerts can be restricted to one or more zipcodes
- News alerts can find local marketing opportunities
- Track review sites with Google Alerts
- Google Alerts can find comparisons to your competitors
- New product announcements
- Price cutting
- Trade show attendance
- Identifying new competition
- Marketing partners
- Local searching with Craigslist
- Local Flickr users
- Local Meetup users
- Local news alerts
- Start with Google Alerts for basic mentions
- Look for people trying to define your brand
- Monitor your critics closely
- Watch the spread of your brand catchphrases
- Celebrity spokespeople should also be monitored
- Understanding the Twitter profile page
- Google Alerts for Twitter pages
- Lead generation based on Twitter name and user's name
- Lead generation based on bio entries
- Lead generation based on location