Add this phenomenal power tool to your daily delivery of Google news/update email alerts - then just stand back and watch it fly. Alert Rank immediately goes to work gathering, sorting, and annotating for you.
All you have to do is review the neat, easy-to-read reports as they arrive.
It couldn't be simpler!
It's now common wisdom in the marketing world that you need to track your company's reputation online, but are you also using Google Alerts to monitor your competitors? Here are some tricks that will help you spy on the competition.
New product plans can be found with words like upgrade, accouncement or release:
(upgrade OR announcement OR release) blackberry
Discount programs can be monitored by searching for words like coupon, discount or rebate and a competing product's name:
(coupon OR discount OR rebate) blackberry
You'll get an inside view of these plans by limiting your search to just your competitor's site:
(discount OR coupon OR rebate) blackberry site:rim.com
Marketing programs are often revealed at trade shows, so this is another useful search. Put the words trade show in quotes to make sure you get the most exact matches: "trade show" blackberry
Stay aware of the sites Google thinks are related to yours with the related: operator. Google bases this result on keyword usage and patterns of links:
related:techcrunch.com
You can track the sites that link to your competitors using the link: operator. This works better if you exclude internal links with a -site: option:
link:engadget.com -site:engadget.com
