Add this phenomenal power tool to your daily delivery of Google news/update email alerts - then just stand back and watch it fly. Alert Rank immediately goes to work gathering, sorting, and annotating for you.
All you have to do is review the neat, easy-to-read reports as they arrive.
It couldn't be simpler!
While advertising seeks to influence actions, branding tries to affect perceptions. This makes monitoring the public's perception of your brand a critical part of brand management. Google Alerts can be a powerful tool in this work, but you need to know the most efficient ways to get results.
The first step is creating multiple Google Alerts for your brand names. Don't stop with your principal product names. You should also create alerts for your company name, model names, and even model numbers, if they are used popularly by consumers. If any of these names are made up of multiple words, put them in quotes to make sure you get exact matches by Google.
A common pattern that you can watch for is "what is [brand name]". This will let you find people who are trying to figure out your brand's position or value, and others offering advice on this question. Once you identify them, you should try to reach out to both of these groups. This is a query that should be put into quotes when you create your alert to make sure Google looks for all these words together:
"what is nikon"
A brand's reputation can be strongly influenced by anyone with a blog. A disgruntled customer can fan the flames of a firestorm before you realize it. You can catch a large number of these negative comments with your alerts on brand names, but if there are any especially active critics, you might want to create an alert for just their site. Using the site: operator will alert you every time something new is posted on their website. This can work better than subscribing to an RSS feed, because feeds only include blog posts:
site:ihatedell.net
Once you start putting a slogan or catchphrase out into the public, you'll want to see where it spreads. Remember to use quotes to get an exact match:
"can you hear me now"
If you hitch your brand to a star, you need to know when negative news can tarnish your reputation. Once you start that association, you need to track all mentions of their name.
"martha stewart"
